Malaysia, July 11, 2024 / At a critical moment when the global automotive industry is accelerating its transition to new energy and intelligent technologies, Malaysia’s automotive giant Proton, through its new energy pioneer PRO-NET, has recently partnered with aTalent to launch a training management cooperation project targeting external dealers and other partners in the Southeast Asian region.
This collaboration not only reflects Proton’s profound insights and proactive layout in the new energy vehicle market but also showcases its comprehensive digital upgrades in talent management, user learning experience, and standardized management of external dealers.
About Proton PRO-NET
Since its establishment in 1983, Proton has become a symbolic brand in the automotive industry of Malaysia and Southeast Asia due to its excellent manufacturing capabilities and extensive market layout.
As the only mature vehicle manufacturer in Southeast Asia, Proton’s dealership network spans 18 countries and regions globally, deeply covering Southeast Asian countries, the UK, Australia, Taiwan, and parts of the Middle East, with broad international influence and market competitiveness. In Malaysia, Proton has built a dense and efficient sales and service network comprising 419 subsidiaries and dealers, ensuring that every consumer enjoys a convenient and professional car purchasing and after-sales service experience.
In the face of the global automotive industry’s transformation towards new energy, Proton has keenly captured market trends and recently announced that its new energy pioneer PRO-NET will fully take over the new electric vehicle brand e.MAS. This move signifies Proton’s formal acceleration into the new energy track and its commitment to promoting the entry of high-end new energy electric vehicle brands into the Southeast Asian market. With green as its core concept, Proton aims to open an unprecedented era of eco-friendly and intelligent mobility for consumers in the Southeast Asian region, leading the regional automotive industry towards a more sustainable future.
Innovative AI System for Enhanced Learning
To lead Malaysia and Southeast Asia towards a new era of luxurious green mobility, Proton deeply understands that talent is the core engine driving the continuous leap of enterprises. Therefore, Proton, in collaboration with aTalent, has introduced an advanced AI learning management platform to empower external dealers and other partners.
This platform utilizes AI technology to precisely allocate and efficiently utilize learning resources, expected to help PRO-NET’s external dealer teams quickly master new energy vehicle knowledge, sales strategies, and after-sales service essentials. It aims to provide Southeast Asian consumers with superior and seamless car service and purchasing experiences.
Considering the complexity of the multilingual environment in Southeast Asia, aTalent supports multi-language user learning needs, including English and Malay, and comes with a mobile app to ensure frontline sales personnel can conveniently access critical information anytime and anywhere, achieving efficient fragmented learning.
This collaboration not only marks a comprehensive upgrade of PRO-NET’s dealer management system towards standardization and maturity but also indicates that its new energy vehicle brand’s dealership network in Southeast Asia will become more robust and efficient.
Through the simple interface, smooth operation, and personalized learning paths of the aTalent AI learning management platform, PRO-NET’s external dealer team will enjoy an unprecedented AI learning experience, further consolidating Proton’s leading position in the new energy vehicle field and injecting new vitality into the green and intelligent transformation of the automotive industry in Southeast Asia.
