Shanghai, September 5, 2024 – Driven by the strong momentum of globalization, “J” Hotel Group (“J” Hotel), one of China’s largest comprehensive hotel and tourism enterprise groups controlled by the Shanghai State-owned Assets Supervision and Administration Commission, has recently announced a long-term strategic partnership with aTalent, a leading provider of talent management solutions.
This collaboration marks not only a significant milestone in J Hotel’s deepening of its “going global” strategy and accelerated internationalization but also reflects its deep integration of local wisdom and global talent management concepts amid its rapid global business expansion.
About the Client:
As China’s international stature continues to rise, “J” Hotel, a domestic brand with over 80 years of distinguished history, has established deep roots in the local market and used Southeast Asia as a springboard for overseas expansion, successfully extending its international hotel footprint to multiple regions worldwide. Overseas hotels now account for 9.5% of its portfolio, underscoring its commitment to a global presence and remarkable achievements.
“J” Hotel ranked among the top five in the global hotel group rankings published in July 2017 by the official publication of the International Hotel & Restaurant Association, HOTELS Magazine.
Staying true to its strategy of “deepening domestically, expanding globally, and operating transnational, “J” Hotel has achieved dual leaps in brand and scale through a series of meticulously planned strategic acquisitions and international collaborations.
By the end of 2020, “J” Hotel had invested in and managed over 10,000 hotels globally, with the total number of rooms reaching the million mark. It owns more than 40 well-known brands spanning luxury, mid-range, and budget categories, building an extensive service network covering 31 provinces, municipalities, and autonomous regions in China and over 120 countries worldwide. Its membership system has exceeded 150 million.
A New AI System, A Different Experience:
Faced with an increasingly complex international market environment and fierce competition, “J” Hotel recognizes that talent is the primary resource for corporate development. In accelerating its overseas expansion, J Hotel has decided to partner with aTalent to jointly create an efficient and intelligent digital talent management platform.
Leveraging its deep expertise and professional capabilities in talent management digitalization, aTalent will provide “J” Hotel with comprehensive talent management solutions, empowering “J” Hotel to achieve global talent allocation and efficient utilization.
This partnership represents not only a significant upgrade of J Hotel’s talent management strategy but also an innovative practice of the “Chinese Wisdom + International Vision” talent management model. A senior executive at “J” Hotel stated: “Our collaboration with aTalent marks a solid step forward in the field of talent management and will lay a more robust foundation for J Hotel’s leadership in the global hotel and tourism industry. We look forward to continuously exploring and innovating through this partnership, driving the prosperity of China’s hotel industry worldwide and setting new standards in talent management.”
aTalent also expressed confidence in the prospects of this collaboration, pledging to fully support J Hotel by providing digital and efficient talent management services, helping it achieve its ambitious global strategy, and creating a brighter future for China’s hotel industry.
This partnership is more than a deep integration of technology and strategy; it is a joint effort to shape and explore the new talent management ecosystem of the Chinese hotel industry.
