Project Overview
Industry: Food & Beverage
Employees: 10,000+
Region: Greater China
Go-Live Timeline: 12 Weeks
Challenge
Operating in a fast-paced digital era, this global food and beverage giant faced critical challenges in scaling learning experiences for its large frontline workforce in China:
• Mobile Accessibility Issues: Traditional desktop learning platforms couldn’t meet the needs of on-the-go, shift-based retail employees.
• Low Engagement: The absence of localized user experience, such as enterprise WeChat integration, made access inconvenient and discouraged participation.
• Lack of Data-Driven Learning: Disconnected platforms led to fragmented learning records and a lack of actionable insights.
• Inflexible System Design: A need for a platform that supports a nuanced, culturally sensitive management style aligned with local business needs.
Our Solution
To address these challenges, aTalent deployed a highly localized, mobile-first learning platform tailored to China’s frontline workforce:
A. Seamless Access & Communication
• WeChat Integration: Enabled login and access via enterprise WeChat with SSO (Single Sign-On), removing app installation barriers.
• Real-Time Notifications: Ensured instant message delivery through WeChat, keeping learners updated with course reminders and announcements.
• Performance Optimization: Leveraged CDN acceleration for fast and stable access from within China.
B. Data-Driven Personalized Learning
• Real-Time Data Sync: Connected with the company’s legacy LMS via API, ensuring seamless record sharing and unified data tracking.
• AI-Powered Recommendations: Based on behavior and skill gap analysis, learners received personalized course suggestions to support their unique growth paths.
C. Immersive & Branded Experience
• Brand-Infused UI: Customized visuals with brand colors, mascots, and slogans enhanced user familiarity and strengthened cultural alignment.
D. Flexible Learning Scenarios
• Live + Microlearning Integration: Embedded live broadcasting tools supporting thousands of concurrent users, with replays automatically converted into 15-minute micro-courses.
• Skill Mapping & Diagnosis: AI-generated radar charts visualize each learner’s skill gaps and strengths, guiding them toward tailored learning paths.
The Results
• Significant Increase in Learning Efficiency: Employees began using fragmented time more effectively, leading to higher course completion rates.
• Rapid Deployment in 12 Weeks: Accelerated implementation ensured quick impact on training ROI and business productivity.
• Strategic Enablement: Enhanced frontline skills aligned closely with retail strategy execution, strengthening competitiveness in the Chinese market.
About Customer
This global F&B powerhouse serves consumers in 180+ countries with a rich portfolio spanning coffee, dairy, snacks, water, and pet wellness products. The company is also a sustainability leader, committed to achieving net-zero emissions and recognized worldwide for its innovation, quality, and social responsibility.
