Industry: Office Supplies
Project timeline: 2023.09 – Present
About the project
Amidst the ongoing challenges posed by the recurrent pandemic, the cultural and creative industries in China are facing severe hurdles. However, Deli Group (hereinafter referred to as “Deli”) has managed to sustain rapid annual growth over the past three years of the pandemic, thanks to nearly a decade of digital transformation.
As the Business continues to expand, there is a need for more advanced management tools. Deli, in collaboration with aTalent, has employed OKR to comprehensively achieve visual, controllable, and manageable objective management. This strategic partnership has significantly accelerated the overall digital transformation journey of the Deli group.
“Deli’s digital transformation aligns with the group’s strategic goals. The effective use of aTalent OKR has helped the group’s leadership transition OKR from theoretical and conceptual levels to practical implementation that is visible, manageable, and controllable. Horizontally involving all members in the work of digital transformation, this undoub”
Xu Bin
Vice President of Deli Group
Project challenge
Challenge 1
The lack of online integration in objective and task management has led to issues of inefficiency, lag, and ambiguity in managing project objectives, key milestones, and core deliverables.
Solution 1
the new digitally enabled ecosystem helps managers and employees gradually establish the practice of creating task objectives autonomously, enabling the rapid achievement of visualized management for task objectives.
Challenge 2
Refined objective management has given rise to various objectives, such as annual goals for cadres, important project objectives, team management goals, and individual business objectives. Moreover, considering dynamic requirements, offline planning struggles to efficiently prioritize and coordinate relationships among these objectives.
Solution 2
Through the aTalent OKR management platform, digitized sorting of various task objectives enables visualized planning of goal priorities, swiftly fostering collaboration across different departments.
Challenge 3
The synchronization of OKR management logic with management tools faces challenges in the adoption of the new system during the transformation process, leading to difficulties in acceptance and impediments in change progression.
There are difficulties in adopting the synchronized OKR management logic and management tools. The resistance to change has been shown.
Solution 3
By employing user-friendly management tools, effectively boosting the utilization of the new platform, we aim to enhance user acceptance of management changes.
“aTalent OKR perfectly aligns with all of Deli’s requirements for precision management, including the breadth of management, organizational complexity, and hierarchical depth. It effectively drives the management transformation of executives at all levels and even facilitates a transformation in the overall management culture of the group. ”
Fang Xing
Vice President of Deli Group
Visual Cheatsheet
2800+
Over 2800 users have logged in within a month. Signifying a quick and successful transformation into the new digital tool
3500+
The convenient digital management tool has significantly improved the efficiency of goal setting, with a total of 3500+ objectives created to date
4257+
Digital management effectively prioritizes tasks, facilitating efficient collaboration across departments with a total of 4257+ tasks coordinated within the system
aTalent Solutions
01 Digitalization, an Entire Group Effort
Deli’s transformation has been ongoing for over a decade, with the continuous expansion of business boundaries. A key element for achieving top-notch growth within the group is refined management, but it leads to various digital management challenges. Unlike the one-sided push by the IT department in informatization, going digital needs full collaboration across the entire group, from leaders to the rest of the team.
aTalent’s OKR management tool has been immensely helpful in escorting large enterprises through digital transformation. Issues such as difficulty in tracking critical milestones, inefficient collaboration, and unclear key results have been effectively addressed with the introduction of the aTalent OKR digital management tool.
02 Culturing the Mindset – Above the Management Tool
Deli’s collaboration with aTalent on the OKR project represents a synchronized upgrade in management logic and management tools.
How to rapidly introduce a new OKR management tool and have it play a crucial role within an already relatively mature management framework is a question that is worth the project team’s repeated deliberation.
From management change to system implementation and then to stable operation, aTalent’s implementation team, tailored to Deli’s specific needs, corporate culture, and rich best practices, continually refines the implementation plan. Ultimately, through the aTalent OKR management platform, Deli fosters a digital management mindset in a positive and proactive manner, gaining more and more enthusiasts among the “Deli people.”
03 The boundaries become evident when management relies solely on individuals
During the project initiation, it’s a blank canvas, and when it concludes, it’s directly the outcome,” said by Fang Xing, Vice President of Deli Group. “In this process, there often lacks effective linkage between key milestones, their delivery, and the overall objectives.”
With the introduction of aTalent OKR, Deli has achieved greater clarity and efficiency in goal setting, alignment, and cross-departmental collaboration. This has significantly enhanced the effectiveness of management.
“In the past, many things were managed by individuals, requiring collaboration between multiple departments within a project, resulting in numerous phone calls. This often placed high demands on the personal qualities and capabilities of project managers,” said Xu Bin, Vice President of Deli Group. “Through tools, we can achieve more scientifically oriented management.”
After the new system went live for two weeks, many employees mentioned receiving automatic prompts within the system. Using the OKR management tool, they discovered many projects they could potentially participate in—projects that were unimaginable but highly reasonable before the system was implemented.
aTalent’s OKR has greatly facilitated collaborative work among teams. The digital tool has helped employees establish a tacit understanding, akin to a ‘telepathic connection.’
04 Talent management is a mandatory course for every enterprise going global.
In recent years, Deli has consistently been breaking through its business boundaries. In 2011, it shifted to an online business model, establishing an e-commerce team and introducing the B2B business model in the same year. This move rapidly opened up new avenues for growth. Over the past 22 years, achievements such as realizing “Color Printing Freedom” demonstrate the adaptability of OKR objective management to Deli’s dynamic business models.
When expanding the brand globally, depending only on sending local talents abroad for small-team management isn’t sufficient. It’s vital to proactively establish a local talent pool and ecosystem. aTalent has earned widespread acclaim for its ability to manage international talent, fitting seamlessly with Deli’s forthcoming requirements for overseeing talent overseas.
Sustaining growth isn’t a walk in the park. Starting with OKR, Deli has a significant journey ahead in terms of digital management for long-term growth. aTalent is fully committed to supporting Deli on its digital transformation journey, empowering the management and optimization of its global talent.
