Industry: Tourism
Users: 10,000+ in China, 30,000+ worldwide
Region: Global
Project Timeline: Go live in March 2022
Key Words: :Solution Localized | Delivery Globalized｜The Perfect Solution for User Experience and Global Compliance
Solution Components: LXP
Client Profile
Tourism Australia is the tourism promotion arm of the Australian Federal Government. It markets and promotes Australia as the best business and leisure destination in its home country and in key countries and regions around the world.
Project Challenges
Tourism Australia has a global presence with tourism advertising and PR campaigns in China and key countries and regions. In order to ensure a uniform standard of learning and development management across the globe, Tourism Australia uses a global learning system, testing and assessment standards, management structure, and content platform in China.
The project’s primary challenge was to achieve flexible and high-speed access to and use of foreign servers while complying with laws and regulations in mainland China such as network security laws, personal information protection laws, and cross-territory data transmission rules.
At the same time, in order to be close to the usage habits of the participants in mainland China, Tourism Australia hopes to realize the seamless connection between WeChat public website and WeChat mini-program on the basis of convenient learning on the mobile terminal, so as to create an exclusive solution applicable to mainland China.
Why choose aTalent
With China as its most important market, Tourism Australia hopes to create a comprehensive learning program suitable for the Chinese region within the framework of global management, in order to help localize publicity and promotion, and realize a personalized learning journey that meets the characteristics of Chinese learners.
Local solutions based on China
Based in China, aTalent Talent Management Platform understands local management thinking better and has a deep understanding of cybersecurity laws and regulations in mainland China. At the same time, it is more familiar with Chinese localization business processes to create a better user experience. It is a unique localization solution that can fully realize both technology and experience leap.
Extensive multinational project experience
aTalent's exclusive solutions
The aTalent project implementation team communicated with Tourism Australia’s training and technical departments, Tourism Australia China, and third-party overseas learning management platforms more than 20 times to realize the global workshop. By separating students’ personal information from their learning information, aTalent was able to meet the contradictory restrictions between the legal regulations on the outflow of personal information and the domestic and international servers.
What are the
results & benefits
What are the
By March 2022 the project went live and as of now:
- Learner course completion rate is growing geometrically
Travel agency trainees spread across 100+ cities in China - 9000+ trainees have successfully passed the assessment and received the exclusive ATS certification
- More Chinese travelers are learning more about Australia’s beautiful scenery and customs
“aTalent provided a SaaS solution for our expert training, enabling the service to go live without much additional development, empowering trainees to complete courses through mobile phones.“
Bob Shen,,
Digital Platform & Data Manager ,
Tourism Australia
Visual Cheatsheet
After the program went live, the completion rate of students' courses has increased extremely fast
100+
Number of travel agency trainees across cities
9000+
The number of trainees who pass the examination to obtain the exclusive certification of ATS
行业: 旅游业
用户: 中国 10,000+，全球 30,000+
区域: 全球
项目时间: 2022年3月上线
关键词:解决方案本地化 | 实施交付全球化 | 用户体验与全球合规的完美解决
解决方案组件: 学习与发展
项目的挑战
澳大利亚旅游局在其国内与主要国家及地区开展旅游广告及公关宣传等活动，业务遍布全球。为了能够确保在全球范围内提供统一的学习与发展管理标准，澳大利亚旅游局在中国沿用全球一体的学习体系，测试与评估标准，管理架构与内容平台。
在如何符合中国大陆地区网络安全法、个人信息保护法、跨地域数据传输规则等法律法规前提下，灵活且高速实现对国外服务器的访问与使用，是该项目的首要挑战。
同时，为贴近中国大陆地区学员的使用习惯，澳大利亚旅游局希望能在移动端便捷学习的基础上，同时实现微信公众号与微信小程序的无缝对接，打造适用于中国大陆地区的专属解决方案。
“aTalent为我们的专家培训提供了SaaS解决方案，实现了在无需过多额外开发的前提下上线服务，赋予了学员在手机上完成课程的能力。“
Bob Shen, Digital Platform & Data Manager, Tourism Australia
为什么选择aTalent
中国作为其最重要的市场，澳大利亚旅游局希望在全球全局管理的框架下，全面打造适合中国地区的学习方案，以助力本土化的宣传与推广，实现符合中国学员特色的个性化学习之旅。
基于中国本土，解决方案更因地制宜
aTalent 人才管理平台基于中国，更懂本地化管理思维，深度了解中国大陆地区的网络安全法律法规。同时，更熟知中国本地化业务流程，打造更优质用户体验。能够全面实现技术与体验双飞跃的独一无二的本地化解决方案。
丰富跨国项目经验，做国际交付最佳催化剂
国际化项目实施团队能够完好理解中大型以及超大型跨国企业的多区域，多业态的复杂业务需求。并能够基于本土化的洞察力提出相应优化建议并将其落实到 aTalent 人才管理平台当中。
兼具全球视野，以及本地化部署与快速落地能力，澳大利亚旅游局在全方位考量后，选择与 aTalent 展开合作。
aTalent的独家解决方案
aTalent 项目实施团队前后20余次与澳大利亚旅游局总部培训及技术部门，澳大利亚旅游局中国分部，第三方海外学习管理平台沟通对接，实现全球化工作坊。并通过采用将学员个人与学习信息分开的方式，来满足个人信息外流的法律条规与国内外服务器之间的矛盾限制。
aTalent 在其微信公众号中加入智能关键词，让学习入口提示更为便捷醒目。支持微信公众号与小程序同时作为学习入口。
在管理层面，由于澳大利亚旅游局自身学习管理平台只能够检测其外部学员网页端学习进度，无法保留手机移动端学习信息。aTalent 项目实施团队为其贴心打造移动端的数据分析平台，并合并到他们全球的数据分析系统，让管理员能在一个平台上高效追踪全球和中国学员在网页及手机端的学习进展与数据，全面提升学习与管理双体验。
成就
项目上线后， 学员课程完成率呈几何增长
100+
旅行社学员遍布城市数量
9000+
学员通过考核获得澳旅专属认证数量
客户简介
澳大利亚旅游局是澳大利亚联邦政府旗下专责推广旅游的部门，在其国内与全球主要国家及地区开展市场宣传，大力推介澳大利亚旅游，全方位树立并宣传澳大利亚作为最佳商务及休闲旅游目的地的形象。
澳大利亚旅游局通过组织各种线下活动，结合线上的宣讲，面向全球旅行社的内部业务人员展开培训，增强他们对澳大利亚独特风土人情的了解，以吸引更多人士到澳大利亚观光旅游。