VOYAH｜Dongfeng Motor Corporation
Powerful platform helps complex performance management in fast-growing companies
Industry: Automotive Design and Development
Users: 3,000+
Region: Greater China
Project timeline: 2021.11 – Present
Keywords: Complex Performance Management | Fast On-line
VOYAH is a subsidiary of Dongfeng Motor Group, one of the world’s top 500 companies. As a high-end intelligent electric car technology brand of Dongfeng Motor Group, VOYAH is committed to creating a modern and beautiful life for the new middle class of contemporary society with the brand mission of “Let cars drive dreams and empower a better life”.
As China’s “new strength in car making”, VOYAH fully integrate Dongfeng’s over 50 years of car-making technology and advantageous resources, also builds an innovative business model with the customer as the center, aiming to become the leader in high-end new energy passenger cars. On February 17, 2022, VOYAH announced its entry into the European market with the first stop in Norway, which makes it the fastest Chinese high-end new energy car brand to go overseas.
From its establishment at the beginning of 2018 to the refinement stage of management today, its HR department has set higher standards and requirements for performance management in terms of how to take over the company’s strategic objectives, how to implement them into key tasks, and how to control across departments and conduct multi-dimensional assessments. aTalent Talent Management System can better adapt to the complex business needs of medium and large enterprises with multiple regions and business formats. With its rich experience in serving medium and large multinational companies, Arturo Auto finally chose to cooperate with aTalent.
Our
Challenges
As a high-end intelligent electric car technology brand belonging to state-owned enterprise Dongfeng Group and at the same time in the new energy wind, VOYAH has a relatively innovative business model. It has the nature of an emerging internet company, but at the same time has a strong traditional SOE management style. These characteristics are also reflected in its performance management model, which has a complex performance management process, performance assessment dimensions and variable performance assessment relationships.
At the same time, its weak internal information foundation in talent management, the lack of core organizational structure and personnel data structure in the self-research system, and the uneven quality collection all make its personnel reporting and performance assessment relationship particularly complex.
Our
Solutions
Solution Components
Performance Management | 360 Degree Feedback
From “manufacturing” to “smart manufacturing”, the number of internal and external appraisers increased dramatically for VOYAH, and the original redundant business chain became more complicated. aTalent project implementation team believes that clarifying performance appraisal ideas and optimizing the performance appraisal process are the two main focuses of its performance management.
With rich experience in system data integration, aTalent assisted VOYAH to check and improve the data quality and solved the problem that the data could not be imported simultaneously in different systems at the beginning. In terms of performance appraisal process optimization, aTalent made many professional suggestions based on the actual business needs of VOYAH. After many changes and adjustments, and many changes in the appraisal dimensions and relationships, aTalent finally created a performance appraisal process and method that best suited the actual business needs of VOYAH.
To help VOYAH achieve the simultaneous update of annual performance and value appraisal at the end of the year, aTalent project implementation team successfully completed the first phase of the project in only 10 days and achieved the full launch in 4 weeks.
Visual Cheatsheet
10 days project phase 1 online, 4 weeks full online
1000+
Employee Performance Appraisal
3000+
All-employee values assessment
29
Number of cities with employees in directly managed stores nationwide
行业: 汽车设计研发
用户: 3,000+
区域: 中国
项目时间: 2021.11 – 至今
关键词: 复杂绩效管理｜极速上线
岚图汽车（VOYAH）隶属于世界500强东风汽车集团有限公司。岚图作为东风汽车集团旗下高端智能电动汽车科技品牌，以“让汽车驱动梦想，为美好生活赋能”为品牌使命，致力为当代社会新中坚力量创造具有现代格调的美好生活。
作为中国“造车新实力”岚图汽车充分整合东风公司超50年的造车技术与优势资源，以用户为中心构建创新的商业模式，旨在成为高端新能源乘用车的领先者。2022年2月17日，岚图汽车宣布进军欧洲市场，首站挪威，这也使得其成为最快走向海外的中国高端新能源汽车品牌。
从2018年初创立再到如今进入管理精细化阶段，对于其人力资源部门来讲，如何承接公司战略目标，如何将战略目标落实到重点工作中，如何跨部门管控与多维度考核，都对其绩效管理提出了更高的标准与要求。aTalent人才管理平台能够更好地适应中大型企业多区域，多业态的复杂业务需求，辅以丰富的中大型跨国企业服务经验，岚图汽车最终选择与aTalent展开合作。
我们的
挑战
作为隶属国企东风集团，同时处在新能源风口的高端智能电动汽车科技品牌，岚图汽车有相对创新的商业模式。它兼具新兴互联网企业的性质，同时又具有较强的传统国企管理风格。这些特色同时也体现在其绩效管理模式上，形成了较为复杂的绩效管理流程，绩效考核维度以及多变的绩效考核关系。
同时，在人才管理方面其内部信息化基础薄弱，自研系统里的核心组织架构与人事数据结构缺失、质量收集参差不齐等情况，皆使得其人员汇报及绩效考核关系变得尤为复杂。
我们的
解决方案
解决方案组件：
从“制造”到“智造”，对于岚图汽车来讲，内外部需考核人员数量骤增，原本冗杂的业务链变得更为复杂。aTalent项目实施团队认为理清绩效考核思路并优化绩效考核流程为其绩效管理两大重点。
通过丰富的系统数据集成经验，aTalent协助岚图汽车进行数据质量检查与改进，解决了初期数据在不同系统上无法同步导入的问题。在绩效考核流程优化上，aTalent从岚图汽车的实际业务需求出发，提出了多项专业建议，在前后经历多次更改与调整，考核维度与考核关系经历多次变更后，aTalent最终打造出最适合岚图汽车实际业务需求的绩效考核流程与方式。
为帮助岚图汽车年底实现年度业绩与价值观考核的同步上新，aTalent项目实施团队仅用时10天，顺利完成项目一期上线，4周实现全面上线。
通过充分利用aTalent平台成熟的底层架构，通过系统高度可配置性，aTalent项目实施团队快速助力其调整绩效考核流程及绩效考核维度。通过360度反馈来进行价值观考核，作为绩效评分参考。通过系统自带的虚实汇报线经理评价、多级管理者评价、邀评、授权等功能完美解决了岚图汽车绩效考核关系复杂的问题。
成绩
10天项目一期上线，4周全面上线
1000+
员工绩效考核
3000+
全员价值观考核
29
遍布全国直营店员工城市数量(个)